American Herbal Pharmacopoeia

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Scotts Valley, CA. 95067




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AHP Leads Key Coalition to Celebrate HerbDay™

October 14, 2006 Kicks Off National Celebration

March 20, 2006

CONTACT: Roy Upton
Phone: 831.461.6317

Scotts Valley, CA - The American Herbal Pharmacopoeia (AHP) today joined with the other founding members of the HerbDay™ Coalition to call on the natural products industry and all those interested in the use of herbs to celebrate HerbDay™ on Saturday, October 14, 2006. From October 12 to 15, those interested in highlighting the importance of herbs will be able to participate in a series of nationwide educational events that will culminate in a national event at the National Botanical Gardens in Washington, DC.

HerbDay was developed by a key coalition of non-profit organizations that will play a key role in promoting this event in conjunction with the natural products industry, including: American Herbal Pharmacopoeia, American Herbal Products Association (AHPA), American Herbalist Guild (AHG), American Botanical Council (ABC) and United Plant Savers (UPS).

Each of these organizations will either spearhead or help organize a variety of public events, such as lectures, herb walks, book signings and other promotional opportunities featuring academicians, industry leaders and elected officials who share a common commitment to educate everyone on the responsible use and benefits of herbs.
Through the formation of HerbDay, the coalition founders intend to:

  • Promote the responsible use and benefits of botanicals in health care,
  • Create a forum for individual retailers and retail chains, schools of herbal medicine and botanical, centers to develop local herb events that will stimulate local interest in herb use
  • Conduct political outreach to educate members of Congress about the appropriate use of herbs, and
  • Launch a national event in Washington, DC that serves as a rallying point for all those interested in herbs.

Members of the herbal community are invited to plan events, provide sponsorship or contribute financial support. The HerbDay website ( will provide guidance on how to sponsor or host an event as well as a way to register your event to spread the word about future events. The coalition founders intend to hold this event annually to continue to educate consumers about the benefits of herbs in human health care. Ultimately, it is the hope of the HerbDay Coalition that HerbDay will go international.

For more information on participating in HerbDay celebrations, visit the HerbDay Website at or contact AHP's Roy Upton at or 831.461.6317.

About AHP: AHP (, founded in Santa Cruz, California, began developing qualitative and therapeutic monographs in 1994. The Mission of the American Herbal Pharmacopoeia® (AHP) is to promote the responsible use of herbal medicines and insure they are used with the highest degree of safety and efficacy as is achievable. Their primary way to accomplish this is through the development of standards of identity, purity, and analysis for botanicals, as well as to critically review traditional and scientific data regarding their efficacy and safety.


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